So Many Messages, So Little Meaning

In today’s fast-paced, digital world filled with text messages, emails, up-to-the-minute news reports, and homespun Webcasts, communication happens at light speed. This decade’s quantum leap in technology may send communications across the globe in seconds, but it can also create a culture of message mess, not only in the form of information overload but—more important—as a type of information vacuum.

All that fast-paced dialogue can mean a lack of thoughtful messaging. A drought of meaningful rhetoric. A lapse in focused communications combined with a tendency to spew forth messages filled with typos and grammar errors and all forms of artificial additives. Isn’t it time to take a look at the messages you’re sending to make sure they’re saying what you meant them to say?

nSight is a communications company devoted to making the written, spoken, and published word meaningful. That’s why we’ve come up with a new tag line for our company: Make Every Word Count. To us, it’s a statement about taking a stand for clear communication. It’s the theme of this blog and of our new Web site. It’s a statement about taking the time—and the initiative—to ensure that the language you’re using is a sparkling reflection of your intention rather than an accidental trip down ambiguity lane.

When it comes to communications, you need to consider carefully how your words represent you—what they tell the world about your organization, your goals, and your values. So we give you this blog. It’s a chance to take a look at how we all, as communications professionals, are presenting ourselves in spoken, written, and interactive communications.

Let’s start a dialogue about communications. You can play along: tell us where you see examples of good communications and, possibly, examples of communications gone wrong. We’re not limited to a discussion of grammar and English usage; we’re open to discussing the bigger picture: how intention and usage intersect. We’ll discuss communications in all forms, from the printed word, to books, to digital publishing, to Internet discussions, to Web content, to video and broadcast news. It’s all fair game.

We’ll end by posing this question: How are you making every word count?